The right buyer is the one that can strategically do the most with your assets
Relay, through a deep understanding of your assets and their full potential, performs a set of actions and processes to identify the buyer or investor that can leverage the assets or company the most.
Relay finds synergies to maximize value to the buyer
Relay takes a fresh look at clients' assets without constraints. How can assets be better deployed? What is the maximum one can secure from the assets if unimpeded by constraints, lack of capabilities and lack of relationships?
The value of an asset is heavily dependent on the context within which it is deployed. If a buyer has more capabilities, more relationships and fewer constraints than the current owner, the buyer may derive substantially more value from the assets or company that is being sold.
Relay leverages its extensive North-American and European “Network Hubs” to avoid missing the most suitable investors
- Relay begins with a broad-based asset assessment exercise to identify all relevant categories into which a company fits. This ensures that no market segment is missed.
- Each market segment is subjected to a thorough survey of potential investors. This is best done through “network hubs” – individuals or institutions that have deep relationships with strategic investors in each market segment
- Relay works with each market segment’s “Network Hub” to identify synergies in that market and quantify the benefit derived by each investor from leveraging the assets or company being sold.
- Relay leverages relationships with Network Hubs to establish a trusted relationship with targeted investors and buyers, which leads to in-person meetings with qualified prospects.