Increase value through targeted interventions in financings or divestitures, or simply to improve cash flow.
Relay's asset optimization strategy is based on a 4 prong approach:
Strategy review and re-positioning: Relay clarifies its clients' value proposition and its unique competitive position in the marketplace
- Create a well thought-out IP strategy
- Quantify the true potential impact of the company in the market in the next 3-5 years
Optimize commercialization: Take any Go To Market strategy to the next level
- Optimize the brand in the marketplace.
- Tweak the GTM strategy to improve returns on investment
- Map out distribution channels and maximize high margin channels
- Implement a thorough E-Commerce strategy
- Fetch key client feedback to discover hidden low-hanging fruit.
- Ensure that processes are LEAN
- Renegotiate old agreements with suppliers.
- Map out processes to discover inefficiencies
- Ensure that the HR organization is tight and efficient
- Renegotiate old suppliers contracts
- Analyse customers' price elasticity and adjust pricing accordingly
- Eliminate non-value added activities from the supply chain